[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.qsz.cz\/trh-s-luxusnim-zbozim\/#Article","mainEntityOfPage":"https:\/\/www.qsz.cz\/trh-s-luxusnim-zbozim\/","headline":"Trh s luxusn\u00edm zbo\u017e\u00edm","name":"Trh s luxusn\u00edm zbo\u017e\u00edm","description":"D\u0159\u00edve se hodn\u011b \u0159e\u0161ila krize, kter\u00e1 velmi postihovala hlavn\u011b trh s\u00a0luxusn\u00edm zbo\u017e\u00edm. Dnes u\u017e se ale \u0161\u00e9fov\u00e9 firem z\u00a0tohoto odv\u011btv\u00ed… ","datePublished":"2025-02-28","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.qsz.cz\/author\/#Person","name":"qsz.cz\n","url":"https:\/\/www.qsz.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d61351daa6b4b113e92ed2d39ca84063b8a3419e3b611b82557c5b9e6ade1cef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d61351daa6b4b113e92ed2d39ca84063b8a3419e3b611b82557c5b9e6ade1cef?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"qsz.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.qsz.cz\/wp-content\/uploads\/img_a318504_w1982_t1529353194.jpg","url":"https:\/\/www.qsz.cz\/wp-content\/uploads\/img_a318504_w1982_t1529353194.jpg","height":0,"width":0},"url":"https:\/\/www.qsz.cz\/trh-s-luxusnim-zbozim\/","about":["Zbo\u017e\u00ed"],"wordCount":462,"articleBody":"D\u0159\u00edve se hodn\u011b \u0159e\u0161ila krize, kter\u00e1 velmi postihovala hlavn\u011b trh s\u00a0luxusn\u00edm zbo\u017e\u00edm. Dnes u\u017e se ale \u0161\u00e9fov\u00e9 firem z\u00a0tohoto odv\u011btv\u00ed domn\u00edvaj\u00ed a shoduj\u00ed, \u017ee doba krize pro trh s\u00a0luxusn\u00edm zbo\u017e\u00edm ji\u017e skon\u010dila. Dokonce je o\u017eiven\u00ed mnohem rychlej\u0161\u00ed, ne\u017e v\u00a0jin\u00fdch oborech.Mezi t\u00edm, co ekonomov\u00e9 \u0159e\u0161\u00ed, jak by o\u017eivili sv\u011btov\u00e9 hospod\u00e1\u0159stv\u00ed ale dost zaj\u00edmav\u00fdm a opatrn\u00fdm zp\u016fsobem, ti, kte\u0159\u00ed vyr\u00e1b\u00ed luxusn\u00ed zbo\u017e\u00ed, maj\u00ed ji\u017e d\u00e1vno ve v\u0161em \u00fapln\u011b jasno. \u0160\u00e9fov\u00e9 velk\u00fdch firem, kter\u00e9 se zab\u00fdvaj\u00ed pr\u00e1v\u011b v\u00fdrobou a prodejem luxusn\u00edho zbo\u017e\u00ed j\u00e1saj\u00ed, jeliko\u017e lid\u00e9 zase za\u010d\u00ednaj\u00ed op\u011bt jejich zbo\u017e\u00ed nakupovat.Ur\u010dit\u011b je v\u00e1m tak\u00e9 v\u00edce ne\u017e jasn\u00e9, \u017ee d\u016fvod k\u00a0j\u00e1s\u00e1n\u00ed opravdu maj\u00ed. Neznamen\u00e1 to ale, \u017ee se karta nem\u016f\u017ee op\u011bt obr\u00e1tit. A to dokonce, i kdy\u017e v\u00fdsledky v\u00fdrobc\u016f r\u016fzn\u00fdch luxusn\u00edch zna\u010dek dokonce p\u0159ed\u010dily samotn\u00e9 o\u010dek\u00e1v\u00e1n\u00ed analytik\u016f.Dobr\u00e9 v\u00fdsledky prodej\u016f nejsou pouze v\u00a0\u010c\u00edn\u011b nebo Brit\u00e1nii, ale tak\u00e9 i ve Francii. Tr\u017eby n\u011bkter\u00fdch firem, mezi kter\u00e9 m\u016f\u017eeme za\u0159adit nap\u0159\u00edklad Burberry, vzr\u016fstaj\u00ed dokonce a\u017e o 25%, co\u017e je opravdu dost.Mezi tu nejv\u011bt\u0161\u00ed spole\u010dnost, kter\u00e1 doslova obchoduje s\u00a0luxusem, m\u016f\u017eeme za\u0159adit sv\u011btozn\u00e1mou zna\u010dku Luis Vuitton, kter\u00e1 nevyr\u00e1b\u00ed pouze oble\u010den\u00ed, ale tak\u00e9 parf\u00e9my \u010di hodinky. Jejich tr\u017en\u00ed kapitalizace dos\u00e1hla dokonce v\u00edce ne\u017e dvojn\u00e1sobek hodnoty na\u0161\u00ed \u010desk\u00e9 energetick\u00e9 spole\u010dnosti \u010cEZ a to je rozhodn\u011b co \u0159\u00edct.Rozhodn\u011b i v\u00fdrobce s\u00a0n\u00e1zvem Prada si p\u0159ijde na sv\u00e9. Tento v\u00fdrobce se u\u017e t\u0159ikr\u00e1t sna\u017eil o vstup na burzu, ale bohu\u017eel ne\u00fasp\u011b\u0161n\u011b. Moment\u00e1ln\u011b o tom ale op\u011bt uva\u017euje. Pozadu rozhodn\u011b nez\u016fst\u00e1v\u00e1 ani Hugo Boss.Mo\u017en\u00e1 v\u00e1s p\u0159ekvap\u00ed, \u017ee doslova druh\u00fd dech nabraly i lod\u011bnice, kter\u00e9 stav\u00ed luxusn\u00ed jachty. B\u011bhem krize se objedn\u00e1vky propad\u00e1valy a\u017e dokonce o 70%. Nyn\u00ed u\u017e je tomu ale \u00fapln\u011b jinak. V\u00a0sou\u010dasn\u00e9 dob\u011b dokonce registruj\u00ed i nov\u00e9 zak\u00e1zky, kter\u00e9 se jen hrnou.Dokonce i sami v\u00fdrobci byli velmi zasko\u010deni t\u00edm, jak rychle se o\u017eivil prodej luxusn\u00edho zbo\u017e\u00ed. Jejich o\u010dek\u00e1v\u00e1n\u00ed bylo takov\u00e9, \u017ee objedn\u00e1vky leto\u0161n\u00edho roku budou stagnovat. \u010c\u00edm d\u00e1l t\u00edm v\u00edce se za\u010d\u00edn\u00e1 ukazovat to, \u017ee kdy\u017e si z\u00e1kazn\u00edk na n\u011bjakou zna\u010dku zvykne, nebo si ji obl\u00edb\u00ed, u\u017e nechce \u017e\u00e1dnou jinou.A co vy? Tak\u00e9 nakupujete luxusn\u00ed zbo\u017e\u00ed od t\u011bchto zna\u010dek?                                                                                                                                                                                                                                                                                                                                                                                        3.8\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Trh s luxusn\u00edm zbo\u017e\u00edm","item":"https:\/\/www.qsz.cz\/trh-s-luxusnim-zbozim\/#breadcrumbitem"}]}]